Best of LinkedInsider 2023

Call it seasonal nostalgia or the colder weather, but I’m in a reflective mood lately. I feel like I blinked and yet another fantastic year at McMillion Consulting has come to a close. 

When I think about it, we really covered a lot this year. From celebrating client wins and sharing behind-the-scenes moments to equipping you to navigate the world of generative AI, we explored LinkedIn and beyond together. 

We’re already gearing up to share more great insights in the New Year. But before we do, let’s look back at the best of LinkedInsider in 2023. These 10 articles topped our list for the most read this year. Click through and read them to see why they were so popular. 

P.S. - Want more? This roundup is the tip of the iceberg! To be the first to know about our new content and get all our articles, news, and updates delivered straight to your inbox,  join LinkedInsider. Click here to sign up for free.

Note: Click the teal titles below to access each article!

How To Customize Your LinkedIn Feed

Tired of a LinkedIn feed that feels blah? Don’t sit back and blame “the algorithm.” With a few simple tweaks, you can tailor your LinkedIn feed for more of the voices you love and less of the ones you don’t. 

How To Create A Daily, Weekly, And Monthly LinkedIn & Sales Navigator Routine

They say the hardest part of any new habit is getting started. That part couldn’t be easier with this ultimate cheat sheet. Get a clear and helpful breakdown for what to do when…for both LinkedIn and Sales Navigator. This is one to bookmark and reference again and again! 

7 Work Things I’m Glad I Bought

Every now and then, I stumble upon a truly great product—something so handy, so aesthetic, or so pleasant to use that I simply cannot keep it to myself. This list is not one but a full seven things (plus a bonus!) that fall into that category. If you’re in the market for a new anything for work, check out my roundup first before you buy. I wrote this article months ago and I still like every item on the list. 

So You Want To Be A Thought Leader 

Perception is reality. So, if you want to establish yourself as a thought leader, you’ll need to look the part. In this article, I’ll tell you exactly how. My five tips will help you go from an average LinkedIn user to a go-to source of information. 

When And How To Update Your LinkedIn Profile

Take the guesswork out of LinkedIn profile updates with this article. It’s such a great resource to keep in your back pocket and reference. Or, better yet, open your calendar as you read and set recurring reminders for yourself so you’ll never have to worry about your profile growing stale. 

Why LinkedIn Should Be Your #1 Social Selling Tool

Social selling might not be as fast as dialing up a stranger on a cold call, but it’s more effective. Research shows people buy from people they trust. And the best place on the internet to nurture trust and authentic connection? LinkedIn. Read on for five reasons why.

LinkedInsider Top Hits: Leadership

You don’t have to be the head of a company or have the word “chief” in your title to be a leader. This “top hits” list covers topics that leaders of all ages and positions need to grow. Use this list as your professional development “curriculum” this year or skim the topics to find the encouragement you need to lead with confidence right now. 

Supercharge Your Job Search With This LinkedIn Feature

Feel like you’re doing all you can to find the next right role, but still haven’t found it yet? I can’t wait to tell you about this helpful LinkedIn feature! It helps recruiters and hiring managers come to you with the kind of jobs you actually want. Read the article to leverage it now or keep it in mind for later. 

Hiring? Here's How To Stretch Your Dollar With LinkedIn's Recruiting Tools 

Small businesses and large corporations alike know it—hiring is expensive. Slim down your spending and find great candidates with these tips. They’re lower-cost ways to get your job openings in front of the right people. I’m all for helping you get results without breaking the bank!

DIY Or Hire A Pro? How To Choose The Right Approach For You

Speaking of spending, have you ever struggled to decide whether to do something yourself or find an expert instead? There’s a lot of gray area when it comes to choices that maximize quality, efficiency, and expense. I’ll help you think through your options and land on a choice that makes sense for your needs in this comparison guide-style article. 

One glance down this “best of” list and I hope it’s clear: I want to help you thrive professionally—on LinkedIn and off. Whether it’s saving you time and money or helping you land bigger roles and better sales, I’m here for you. You can always count on content that’s empowering, insightful, and actionable from LinkedInsider. I’m honored to be a small part of your work journey, and I can’t wait to share all we have in store for next year. 

Speaking of the future, have you dipped your toes into the world of generative AI yet? There’s so much to explore, particularly when it comes to LinkedIn. To help you take advantage of all the benefits, and avoid the pitfalls, I wrote a guide all about this topic. Check out Leveraging AI in LinkedIn: Your Guide to the Features, How to Use Them, & Cautions.