Best Of 2021: A Year In Review

As 2021 draws to a close, I took a moment to reflect back on the year and what it meant for McMillion Consulting. While this year certainly held its challenges, it was also a year of new growth, innovation, and client engagements that reminded me why I love what I do. In addition, it marked our first full year of content and the growth of our LinkedInsider community. 

In case you missed it, I covered dozens of topics in my weekly blogs, from leveraging your LinkedIn profile and new features to implementing sales strategies on and off of LinkedIn. Check out my roundup of the year’s best content and welcome the New Year with a new tip, tool, or strategy in hand. 

LinkedIn Engagement: 

If you’re looking to boost your engagement with your network, spark conversation, and nurture connections, these four articles offer just the guidance you need. 

• The Snowball Effect

• 9 Ways To Be A Team Player On LinkedIn

• Leveraging Your LinkedIn Notifications

• How To Let Your LinkedIn Network In On Your Celebration
  
  

Content Creation:

From the ins and outs of publishing to growing your existing audience, I take on your biggest content questions in these content-centric articles.

• Creating LinkedIn Content That Draws A Crowd

• Give Them A Reason: Deep Dive

• Quickstart Guide To Publishing Articles On LinkedIn

• 4 Steps To Grow Your Audience On LinkedIn
  
  

Your LinkedIn Profile:

Finding success on LinkedIn begins with your personal profile. Give your personal LinkedIn presence the TLC it needs with these quick tips. 

• Standing Out On LinkedIn Is Simpler Than You Think

• It Starts With You

• Staying Current Isn’t as Spooky as It Seems 
  
  

LinkedIn Company Pages:

Your LinkedIn company page offers so much more than a pretty icon in your work experience. Start making the most of this powerful tool with these practical company page insights. 

• 1 Simple & Overlooked Tool To Boost Your Brand

• Why Your Company Should Be On LinkedIn

• Celebrate the Season with Your LinkedIn Company Page 
  
  

Prospecting on LinkedIn: 

Want to find the best leads? You guessed it, LinkedIn can help with that, too. With the help of powerful subscription options like Sales Navigator, you can take your sales prospecting process to a new level. Find out how in these articles. 

• 3 Simple Steps to Becoming An InMail Rockstar

• How This 1 LinkedIn Prospecting Tactic Can Be A Game Changer For You

• Level Up Your LinkedIn Lead Generation Process

• Hunting & Gathering on LinkedIn
  
  

Sales Strategies: 

I love equipping clients with simple, practical tools to improve sales success, on LinkedIn and beyond. These articles offer a few of my top tips to drive sales and see results. 

• ABCs of Sales: Part 1, Part 2, and Part 3

• 5 Steps To Closing Deals With Sales Navigator

• How Do You Stack Up On LinkedIn’s Social Selling Index 
  
  

Building Your Network: 

One of the top questions I hear most often from clients is: “How do I grow my network?” If that’s you, dive into these articles for straightforward ways to grow your network the right way. 

• Connections Made Easy

• The Do’s And Don’ts Of LinkedIn Invitations

• The LinkedIn Networking Secret No One Ever Tells You
   

LinkedIn Features:

LinkedIn is always adding and changing features on its platform. Don’t miss these tips to tap into the full power of LinkedIn. 

• How Are You Using Audio On LinkedIn?

• Making The Most Of Your LinkedIn Away Message

• Have You Changed This One Key LinkedIn Default Setting?

Business Lessons:

My business offers a classroom for me to constantly learn and grow. In these personal articles, I give you a glimpse into what being a business owner means for me and offer my advice from my own adventures in leadership.  

• Fear Is A Liar

• Adopting The KISS Method To Your Decision Making

• Want To Serve Your Clients Better? Context Is Key.
  
  

For even more LinkedIn-focused support, visit my blog and be sure to join the LinkedInsider community so you never miss a single weekly tip or expert insight. If you’re hoping I cover a particular topic or skill that matters to your business, let me know! Fill out this form to share your biggest LinkedIn pain point, and I just might take it on in 2022.